Nick Bultman isn’t short on attention. With over 490,000 followers on Instagram, his originals and prints regularly attract serious interest online. But like many successful artists selling high-value work, Nick faced a familiar challenge heading into Black Friday:

How do you help buyers feel confident purchasing art they haven’t seen in person?

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The Challenge: High Intent, One Last Barrier

Nick was already getting meaningful traffic to his store. People and art collectors loved the work—but art buyers can hesitate. Scale, framing, matting, and how a piece actually lives in a space can make or break a decision.

For Black Friday, Nick wanted to secure conversions, not just clicks. His goal was simple: let customers preview artwork accurately in their own rooms before buying.

That’s where Picture It came in.

The Setup: From Upload to “View in Your Space”

We helped Nick get up and running quickly:

• He imported his artwork and exact dimensions
• Enabled canvas, paper, matting, and framing options
• Used Auto-Framing to simplify setup while keeping options flexible
• Added a “View in Your Space” button directly to his product pages

No complex workflows. No technical headaches. Just a seamless AR experience that matched his real-world offerings.

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Why Picture It?

Nick had already tried other AR tools—but accuracy mattered.

The Results: AR That Actually Converts

Nick didn’t even promote the AR feature—and it still delivered.

Black Friday results:

• 20 orders
• ~$300 average order value
• 16 purchases were AR preview-assisted
• ~$4,800 in revenue directly influenced by AR

That’s 80% of orders touched by Picture It.

When buyers could see the art on their walls, with their framing options, hesitation dropped—and confidence took over.

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The Takeaway

AR doesn’t need hype. It needs accuracy.

For artists and galleries selling high-value work online, Picture It bridges the gap between inspiration and purchase—turning “I love it” into “I’ll take it.”

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