For multiple years I've ran Picture It, a Shopify app built to help art stores increase their sales - and this year alone I've helped artists sell thousands of pieces of artwork. Trust me when I say this: if you're not selling on Shopify yet, you're leaving money on the table.

Stop Giving Away Your Profits

Here's the thing about Etsy and other marketplaces - they take a cut of every single sale. With Shopify, you pay one flat monthly fee and keep everything else. I've watched artists go from making $200/month on Etsy to $2,000/month on Shopify, simply because they stopped giving away 15-20% of each sale.

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Your Art Deserves Better Than Cookie-Cutter Stores

On marketplaces, your beautiful art gets lost in a sea of identical store layouts. Shopify lets you build something that actually represents your brand. Whether you want to use their templates (which look way better than marketplace options) or completely customize everything, you're in control.

The artists I work with who invest time in their store design consistently outsell those who don't. Your website is part of your art portfolio - make it count.

Yes, You'll Need to Market Yourself (That's Actually Good)

This is where people get scared, but here's what I tell every artist: owning your marketing means owning your business. Shopify connects with tons of marketing apps that make this way easier than you think.

I've seen artists build email lists of thousands of loyal fans, create viral social media campaigns, and rank #1 on Google for their art niche. You can't do any of that on Etsy because those customers aren't really yours.

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Let Customers See Your Art in Their Space

This is my favorite feature. Apps like Picture It let customers use AR to see how your artwork looks on their actual wall. I've watched conversion rates double when artists add this feature.

Think about it - someone can literally hold up their phone and see your painting in their living room before buying. That's incredibly powerful.

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The Real Talk

I've worked with hundreds of artists this year. The ones making serious money aren't on marketplaces anymore. They've built real businesses on Shopify where they control everything - their brand, their customers, and most importantly, their profits.

If you're ready to stop playing small and start building something real, Shopify is where you need to be.

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