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Changes to Our Pricing

We're changing our pricing to better suit your needs
Written By:
Alex Le
Last updated:
October 2, 2025

Why change our pricing?

Over time, as we’ve added new features, supported bigger operations, and listened to your feedback, it became clear our old pricing no longer reflected the diverse needs and scale of our users. Offering a fully unlimited plan at a lower price tier was eating up our resources, so we wanted to create plans that:

  • Grows with you (not penalize you for scaling up)
  • Offers clear, predictable tiers
  • Lets you pick exactly the features you need
  • Makes onboarding and upgrades seamless

If you're a current user, you can stick to your current plan, which comes with Auto-Framing Lite (as you had previously been able to access). To access custom framing, you will need to upgrade to our new plans.

📦 Our new pricing tiers

All plans include a 14-day free trial, so you can try Picture It risk-free.

Starter - $19/month and includes:

  • Up to 250 activated products
  • Unlimited AR previews and background removals
  • Auto-Framing Lite (limited colors and materials)

Professional - $39/month and includes:

  • Up to 2500 activated products
  • Unlimited AR previews and background removals
  • Fully customizable frames and material options

Premium - $99/month and includes:

  • Unlimited activated products
  • Unlimited AR previews and background removals
  • Fully customizable frames and material options

All plans can add-on our Virtual Showrooms for $10/month.

For more details view our Pricing page.

Try Picture It for FREE today

Install Picture It for a 14-day free trial, cancel anytime.