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Having a good product description gives your shoppers all the necessary details for understanding the artwork you're selling.
This not only gives them the confidence to make a purchase, but also could boost your SEO rankings if you target the right keywords.
Lisa Camargo, CEO of Avaulte, highlights 3 key components of describing artwork:
Colors: Are they vibrant, muted, contrasting? How do they set the mood?
Composition: Where does your eye go first? What’s the focal point?
If you want to learn more about how to optimize your descriptions to rank higher on search engines, check out our post on SEO for Shopify Artists!
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